As a full stack digital marketer with a science background, I have experience building out marketing teams and processes – as well as the aptitude to quickly get a handle on dense subject matter.

I explore new growth channels, analyze the competitive landscape, and create campaigns to target stakeholders with purchasing power. I’m a veteran writer published widely across the web; specialized in breaking down complex topics into approachable, bite-sized pieces that are digestible by laymen but still palatable to experts.

I have a heavy emphasis on data-driven decision making. I work with executives to develop KPIs and configure the applications needed to measure and report on them. In my current role, that process identified gaps and inefficiencies in our tech stack which, once amended, proved crucial in enabling a shorter, better converting sales cycle.

From content marketing and account-based marketing, to display ads and social media, I have experience implementing campaigns across the gamut of inbound and outbound channels. I’m equally comfortable in the trenches writing content as I am at conferences chatting up the engineers in the next booth.